People want to hear from you!

BRAND is important, so be thinking about your brand vs. your book(s). If you want to brainstorm (my favorite pastime besides hiking the Smokies and dipping Ruffles into onion dip), email me and let's set up an appointment. Meanwhile, think like Dolly Parton---DREAM BIG! Remember that what you create has immeasurable impact, so be proud to promote yourself and don't be afraid to spend a little money.

I'm teaching several of you about LIST BUILDING via an EMAIL SERVICE PROVIDER. When you use social media, you are operating on another entity's turf. When you have email SUBSCRIBERS, the potential readers are on YOUR turf. Own your real estate and the connection to your audience. Use social media to advertise your turf. Your turf is your platform, through which you can consistently communicate with people who WANT to hear from you vs. your Facebook friends. I mean, do you really think 1600 people care what I have to say or even SEE my posts? Nope, but if I email them, the open and conversion rates are significantly higher.

My father used to tell me, "Date the boys who already like you. It's much easier." Ha! The same goes for marketing. Find your audience, build your following on YOUR turf over time, and don't stress about "likes.

If you don't have a subscriber process (email service provider) or platform in place, start doing some research.

EMAIL SERVICE PROVIDER EXAMPLES:

• ConvertKit
• Kajabi
• MailChimp
• Constant Contact
• Mailer Lite

Several ESPs have free plans, too.

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PLATFORM EXAMPLES:

• Weekly email (I keep things simple)
• Newsletter (I may send monthly newsletters via email)
• Blog/Video Blog
• Podcast

TAKE ACTION THIS WEEK: Research email service providers if you don't have one in place. If you DO have one, watch its tutorials so you know how to expand your list. Email me any questions. I'm just a short distance ahead of you on the learning curve.

Schedule a FREE first consultation with Jody to ignite your creativity and stay motivated on your writing journey!

HAPPY WRITING!

xoxoxo

Jody